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Cultural Transformation Tools®

Cultural Capital: The New Frontier of Competitive Advantage

In an age of increasing global and local competition, the ability of an organization to build a corporate culture that attracts and retains talented people is rapidly emerging as the most important criterion for financial success. Executives and employees are searching for organizations that will support them in their personal and professional growth. They want to work for companies that are not only great places to work, but embrace sustainable development in socially responsible ways. They want to feel a sense of alignment between their personal values and their company’s values.
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Values-driven companies are the most successful because:

• Values drive culture
• Culture drives employee fulfillment
• Employee fulfillment drives customer satisfaction
• Customer satisfaction drives success

Leadership: The Key to Cultural Transformation

“Organizational transformation begins with the personal transformation of the leaders. Organizations do not transform: people do!” – Richard Barrett

The culture of an organization is a direct reflection of the personal consciousness of its leaders. Therefore, cultural transformation or whole system change cannot occur without a change in the behaviors of the leaders. This is why we recommend that organizations begin by mapping the values of the senior executives before they map the values of employees.
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Values-based Simulation Game

Focus on values-based leadership at your next executive retreat or professional development day. Put the power of the Values-based Simulation Game to work with your team.
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Contact The XLR8 Team to discuss how CTT tools and resources can help your leadership team build a healthy values-driven culture sustaining long-term organizational success.